Synthesizing multiple perspectives is vital to collaboration.

a·ware·ness (/əˈwernəs/) noun. knowledge or perception of a situation or fact.

What these seminars are. What they're not.  

Awareness Seminars are not creative seminars. Neither are they business seminars, although completing them will improve your creative and business acumen in the context of your Commercial Creativity work.

They are designed to open eyes to the perspectives of fellow collaborators. Organizations routinely bring contrastive creative and business partners together without regard to their compatibility. The sad truth is collaboration will always be a moving target due to the unplanned nature of random pairings, inconsistent variables, and contrastive personalities. Hits-and-misses. A crapshoot. We're improving the odds.

Descriptions 

 Below are descriptions of our six seminars. We believe completing them will enhance your abilities in Commercial Creativity. Eyes open.

"CS 2.0. Creative Strategy for a New Age"  Flourishing in creative settings means mastering creative strategy. It begins with grasping organizational Mission, Vision, and Values, along with Brand Strategy. Our CS 2.0 seminar defines that next place translating intent into creative execution. This is the moment creative collaboration begins. Using visualization constructs, we bridge business expectations for Creators. Conversely, creative expectations get bridged for Business Partners. How important is Creative Strategy? It's The Rosetta Stone.

"EQ Confidential"  Artists and Clients. Strange bedfellows. Acknowledging the nature of this relationship as fluid is just the beginning. Consider the contrasts present in the people. In their worlds. How they fit together. We'll hold up a mirror and ask the questions you shouldn't shy away from. Are you open-minded or defensive? How thick is your skin? And why so fragile? Part of this journey is to where counselors call "sacred territory". 

"So You Want to be a Creative Director?"  Sounds like a good gig, right? Particularly at cocktail parties. For those planning on this journey, we investigate the abundance of knowledge and skill required. For those who prefer keeping their distance from the sun, we provide a view of the toil, the inner swirl, and the many struggles keeping your imaginative leader up at night. However you slice it, this is usable intel in your getting campaigns over the line. Who's up for some "Lorem ipsum dolor sit amet?" 

"Process Essentials"  You say, the concept seems pretty straightforward: Mix together equal parts Art + Business. We say, the devil is in the details. Navigating process, people and place is tough even in the best of circumstances. Managing work. Managing schedules. Managing resources. Managing up. Managing down. Success is never one and done, it's a daily grind. Not exactly sexy territory, but a golden ticket. So, what's the recipe for success? Process, process, process. It's our version of "How Do You Get To Carnegie Hall?" 

"Remote Workforce Wellness"  Considering the new norm of remote workplace, does finding your next level get sandwiched in-between the dog bath and your 11 a.m.  Zoom call? Is balancing your home environment coming at the cost of enhanced performance? What affect is it having on teamwork, or the process of collaborating? What's your daily enjoyment level? Or, the bigger-picture arc of your team's creative performance? How does working late increase your overall wellness? Is wellness even a priority? This is super-important territory. How much of it is on your radar?  

"Career Moves"  One of the best things about a career in Commercial Creativity is how you can take your skills anywhere, right? "Yes, and..."  Do you want to work in an agency setting or a company? Does it matter as long as there's a paycheck? What sort of creative environments are best for you? What about the differences in pay? Or, the job security? What about the people you will encounter? What about the lifestyle? And what about the work that will define your career? There are mysteries to solve when executing a career move. When it's time to make a change, this is the intel that will help guide your next steps with insight and intention. 

"No matter what stage your creative career is in, these seminars will connect with you where you are and help promote professional growth." Yen Tran, Senior Project Manager 

Our currency is not creativity, it's creative intelligence