THE CX IMPERATIVE Mark Fithian & Jeff Rosenberg

Understanding how customers perceive a brand and relate to a brand is crucial territory in business. Some might call it imperative. The world is waking up to marketing's new frontier of customer experience (CX). It is especially important ground to cover for those seeking expertise in Commercial Creativity. Enter Mark Fithian and Jeff Rosenberg. Their new book, The CX Imperative provides that customer awareness, but goes farther. It provides analysis and a strategic path forward for brand's looking to elevate their every touch point. This is creative intelligence that carries a hammer.  

https://www.thisiswideopen.com/thecximperative